Generating high-quality leads for Luxury Real Estate project
Performance Marketing
Project Duration: Jan 2022- July 2022
Background
An ultra-luxurious 4 BHK residential development located in the upscale area of Koregaon Park in Pune, tailored for the jet-setting, lifestyle-conscious creme-da-la-creme elite of Pune and Mumbai, needed to generate HQLs for their project that offered exclusive residences sprawled over 5200 sq. ft. in the prime locale of Koregaon Park.
Wanna hear the story?
The Challenges
- Difficulty in reaching a very niche target audience
- Creating a digital presence that was earlier non-existent
- Setting up an automated sales process in the absence of a project sales team.
The Tactics
We began with a website as the brand’s main touchpoint. The focus then moved to social media & paid marketing.
Landing Page:
User-friendly website to raise brand awareness.
Paid marketing
Target-specific campaigns were deployed for high value potential home buyers & investors targeting Mumbai & Pune to highlight the brand’s USP’s.
Social Media Marketing
A new social media identity was created to raise awareness and draw audiences’ attention to the property features with the goal of engaging them with the brand, leading to purchase intent enquiries.
