Building Awareness through Social Media for a B2B Manufacturer
Social Media
Project Duration: Jan 2021- Dec 2022
Background
An Indian Technology Center of a German Braking Systems manufacturer supporting the development of best-in-class mechanical and electronic products for rail and truck vehicle systems approached MMAG to build their LinkedIn presence with the objective of increasing awareness, engagement and followers.
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The Challenges
Despite being a globally famous name in rail and truck systems, the social media page struggled with;
- Absence of strategy driven social content
- Low engagement on social media content
- Slow follower growth
The Tactics
The aim was to leverage the technology centre’s domain knowledge and technical expertise onto their social media platforms and engage audiences by highlighting their technical prowess without jargon. This resulted in
- Increased brand awareness and engagement by implementing a content plan showcasing their innovation, company culture and activities.
- Unique strategies for hiring campaigns that resulted in attracting top industry talent.
The Result
Organic followers in 2021-2022
0
K
Impressions in 10 months
0
Lac+
Increase in engagement
0
%
