Transforming Fair Trade B2B Success: 547% Increase in First-Time Users for B2B eCommerce Website
Search Engine Optimization(SEO)
Project Duration: June 2023 - July 2024
Background
A US based supplier of sustainable and fairtrade products, approached MMAG intending to expand its online presence and increase B2B sales through its wholesale platform. Despite its established reputation, the eCommerce brand was facing challenges in visibility and organic traffic. Their primary concern was that their wholesale website, was not performing effectively in the competitive B2B market.
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The Challenges
- Wholesale queries listed the B2C website in search results
- No visibility on SERP for B2B keywords
- The Website attracted only brand driven keyword traffic
- Niche space with prominent players dominating the space
The Tactics
MMAG implemented a multi-faceted digital marketing strategy that included:
Keyword Research and Optimization
MMAG performed in-depth keyword research to pinpoint high-potential, relevant terms. Keywords like plant pots wholesale, reusable shopping bags bulk, picture frames bulk, bulk terracotta pots, and home decor suppliers wholesale, each with over 1,000 search volumes, were identified. MMAG then optimized existing content and developed new, SEO-friendly content tailored to these keywords.
Keyword Research and Optimization
MMAG performed in-depth keyword research to pinpoint high-potential, relevant search terms. Keywords like plant pots wholesale, reusable shopping bags bulk, picture frames bulk, bulk terracotta pots, and home decor suppliers wholesale, each with over 1,000 search volume, were identified. MMAG then optimized existing content and developed new, SEO-friendly content tailored to these keywords.
Technical SEO Improvements:
The team at MMAG worked on improving the site’s technical SEO, ensuring faster load times, mobile optimization, and better overall site architecture to enhance user experience and search engine crawlability.
Content Marketing:
MMAG developed and executed a content marketing strategy that focused on creating valuable, informative content tailored to the needs of B2B customers. This included blog posts, product descriptions, and educational resources.
The Result
first page visibility
top 3 results
